Much has been written recently about “platforms” and their impact on the legal industry. And by platforms I’m referring to the digital business model rather than the shoes (sadly). Avvo, Rocket Lawyer, and LegalZoom are touted as the next platforms for legal, and I want to delve into this proposition a little.
So what is platform technology? The best definition I’ve found is in the Deloitte Business Trends Report on “Business Ecosystems” from 2015: “platforms are layers of infrastructure that impose standards on a system in which many separate entities can operate for their own gains.”
Good examples of these kinds of true platforms in our everyday lives would be: Uber, AirBnB, and eBay. Taking the first of these through the definition…
Read the full article: http://www.canadianlawyermag.com/5976/Are-platforms-coming-to-legal.html