By Brian Sheppard, Associate Professor at Seton Hall University School of Law

According to business wisdom, you must “know what you’re selling.” Many products make it easy by having well-defined “specs” that are part of the sales pitch. You can sell smart phones pretty well knowing little more than a few facts about memory, resolution, and battery life. When it comes to legal tech, however, knowing what you’re selling means understanding a complex activity – legal interpretation.

This requires some explanation. There are a lot of different kinds of products that fall under the umbrella of legal tech, but the vast majority of them seek to improve the performance of legal services. We call them “legal” services because they target people who understand that their activities are governed by law but don’t yet understand how the law should affect their decisions. Legal service providers help them understand. Legal tech companies seek to improve that process.

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